✓ Are you frustrated and struggling to generate the income you’d like in your business?
✓ Have you tried each ‘latest thing’ as it comes out, only to have wasted efforts and lackluster results?
✓ Have you wondered why you don’t have the predictable and consistent revenue growth you’d like
WHY DO BUSINESSES FAIL?
Whether you’ve been in business for a while, or are new to the world of entrepreneurship, tell me if this sounds familiar…
You get 1 or even a few really solid accounts, and everything seems to be flowing along smoothly and then BAM!
The bottom falls out because you lose your best or biggest account.
Or maybe you constantly hover on the fringes of the kind of success you dreamed of when you first started your business.
You’re only just barely hanging on (but not really thriving) and feeling like failure is too close for comfort.
You see/hear about other cleaning companies having a great deal of success and you think if you just knew what that one BIG secret was, you could take your business to an entirely different level.
And here’s the kicker!
You’ve bought books, read guides, asked questions in Facebook groups and talked to other cleaning business owners.
You’ve searched the internet and jumped on board with SEVERAL different techniques.
Only to be disappointed time and time again…
WHAT IS HOLDING YOU DOWN?
You probably don’t know what your problem is.
I know your problem – and I have a solution.
It’s pretty straight-forward.
And I can guarantee it to work.
There’s nothing to buy, no credit card needed.
ARE YOU READY TO HEAR THE SOLUTION?
Here it is…
The problem is that you are a “motion” junkie.
I know because I’m one too!
Nothing gets my adrenaline flowing and cranks up the excitement about my business for me – more than a new toy
I can’t tell you how many:
Pieces of software
“How to” guides
And marketing experts I hired before I realized
That they were all just “bright shiny objects”
And that there actually is NO SILVER BULLET
For marketing success!
Maybe even boring.
But the truth is – it’s not nearly so much what you do.
As HOW you do it.
Or HOW YOU PREPARE to do it.
Here’s what I mean…
Have you taken the time to clearly identify WHAT you’re selling and to WHOM?
Because without a well-defined message that articulates both of these in a powerful and compelling way.
All your techniques, strategies, and processes are doomed to fail.
I wasted a lot of time trying to learn about SEO, “elevator speeches”, email campaigns, tele-marketing, Facebook ads, and CRM.
When the real problem was that my message was jumbled, confusing, or all about me rather than being laser focused on solving the pain point of my target market.
And here’s what I learned!
Almost ANY strategy will work as long as the message is clearly directed to a need in the marketplace.
SO, HOW CAN I GET THE RIGHT MARKETING STRATEGY?
Get TOTALLY, ABSOLUTELY clear on what the pain point is of your ideal client or prospect
Identify a problem that people want fixed
And then offer your solution in a compelling way
Once you have those 2 things taken care of,
It’s time to start using…
BEST MARKETING TOOLS TO GROW YOUR BUSINESS
OnLine Chat and Booking Forms
Thumbtack, Craigslist, Amazon Services
BNI, postal and email campaigns, Google Adwords and SEO
Use these tools your marketing techniques for getting in front of more residential and/or commercial cleaning prospects.
Then closing the sale is straight-forward and the next logical result. Easy, peasy!
SO, MY QUESTION FOR YOU IS…
Are you already doing this, or do you need to get started refining your message and solution?
For help on this and more, about marketing and sales for your cleaning service business be sure to download the “Cleaning Business Accelerator” here.