Today I’d like to talk about leverage: what it is, why you need it and how to improve your cleaning service business with this powerful tool right away.
First lets get clear on what leverage is. The Merriam-Webster dictionary defines leverage as “an inducing or compelling force.” It further describes leverage as “a rigid piece that transmits and modifies force.” Doesn’t sound very appealing does it?
But, if you use Roger’s Thesaurus to see what the synonyms for leverage are, you’ll find words like “advantage, power, influence and clout, authority and edge”. Those are things you’d like to have in your cleaning business wouldn’t you? Having a tool that transmits power in your business might be a good thing right?
Here’s the fact of the matter. For most of us who are the founders of our own businesses (that includes me), in the beginning we did everything. Entrepreneurs are, by their very nature, people who have lots of “get up and go.” We are people who take action, who make things happen and who get things done. That’s a good thing. When your business is first starting out the force of your ideas, determination and persistence are the wheels that propel your company forward.
When you are starting from the beginning, the act of generating any movement at all in your business is huge! Because you’re at a standstill, it takes a ton of effort, but once you get the ball rolling, the business begins to have some momentum of its own. The law of physics states that an object in motion tends to stay in motion; this is borne out in your business through repeat customers, word of mouth referrals, and good results from your advertising and marketing efforts. So, now that things are humming along, you are quite busy running and improving your cleaning business.
The down side to this is that you (you personally) are super busy. You’re involved in the hiring, payroll, purchasing and accounting functions of your company. Perhaps you’re handling complaints, directing scheduling, managing your employees and thinking about company equipment, uniforms and the like. But here’s the question: How much of your daily activity is directly related to creating value in your company? Isn’t that your real job? As “captain of the ship” it’s important to make sure that your day is spent doing the things that:
promote customer satisfaction
enable you to dominate your market
move you towards your “big goals”
That’s the reason you need leverage in your business. You need to use leverage to ensure that you stay focused on the most critical tasks that can ONLY be done by you. This means you’ll need to start eliminating, delegating, outsourcing, or automating less important activities. It may take a few hours of analysis, but once you begin the process of delegating and outsourcing (creating leverage) you’ll reap huge dividends in terms of:
Making sure you get around to the truly important vs the urgent tasks
No longer feeling distracted, overworked and like you’re always behind
Getting the kind of real control over your schedule that allows you to take a vacation from your business, pursue hobbies or spend time with your family
Adding value to your business that isn’t based on you trading time for money. The business (or at least certain aspects of it) runs on “auto-pilot”
Discover further on how you can take advantage of leverage to improve, build or grow your cleaning business SO you have all the clients, money and free time you desire! GRAB our Cleaning Business Accelerator Kit and see how we can help you grow your business (in record time) today!
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